{"id":26,"count":0,"description":"Pay Per Click Advertising is a results focused digital marketing channel designed to drive immediate visibility and targeted traffic. This category covers how paid ads appear across search engines, websites, video platforms, and mobile apps, allowing businesses to reach potential customers exactly when they are searching or browsing. Unlike SEO, PPC delivers instant exposure but only works as long as campaigns are actively funded.\r\n\r\nWhat makes PPC powerful is its precision and control. Marketers pay only when users click, set budgets that match their goals, and compete based on keyword demand and intent. With options to target specific locations, audiences, and devices, PPC helps businesses maximize ad spend and avoid wasted impressions. This category is built for marketers who want scalable growth, fast results, and data driven optimization in competitive digital markets.","link":"https:\/\/wetalkmoroccan.com\/magazine\/category\/ppc-ads\/","name":"PPC & Ads","slug":"ppc-ads","taxonomy":"category","parent":0,"meta":[],"_links":{"self":[{"href":"https:\/\/wetalkmoroccan.com\/magazine\/wp-json\/wp\/v2\/categories\/26","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wetalkmoroccan.com\/magazine\/wp-json\/wp\/v2\/categories"}],"about":[{"href":"https:\/\/wetalkmoroccan.com\/magazine\/wp-json\/wp\/v2\/taxonomies\/category"}],"wp:post_type":[{"href":"https:\/\/wetalkmoroccan.com\/magazine\/wp-json\/wp\/v2\/posts?categories=26"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}